Adhésion

Focused on promoting packaged travel, Ottawa Tourism’s Travel Trade team works with tour operators, student tour operators, travel agents and travel professionals to offer successful Ottawa travel experiences for their clients. Travel Trade showcases the range of experiences available to group tours or fully independent travelers (FIT) who purchase packaged travel to visit Ottawa. 

The Travel Trade add-on provides you with opportunities to connect with tour operators and receptive operators, through activities, events, promotions, FAM tours, digital advertising opportunities and partnerships, referrals and leads (some opportunities may have additional costs to participate).

Ottawa Tourism’s Business and Major Events sales team is dedicated to attracting national and international sport, convention and major gatherings to Ottawa. The team identifies and pursues high-value opportunities for events, builds strong relationships with clients in priority markets and delivers integrated marketing initiatives that elevate Ottawa’s profile as a leading meeting destination. The Business Events team also travels extensively to showcase all that Ottawa offers to business event organizers, bringing home qualified leads that benefit Ottawa Tourism's Business Events members. 

The Business and Major Events add-on provides enhanced opportunities to connect and engage with group business. Members gain access to the convention calendar, referrals and qualified leads where appropriate. Member businesses can also participate in sales call opportunities, industry conferences and tradeshows, market education and training. Working across both domestic and international markets, these teams help position Ottawa to help you win the business.

Through strategic marketing campaigns, Ottawa Tourism attracts visitors and encourages residents to become Ottawa’s greatest ambassadors. Members can amplify their visibility by partnering directly in campaigns and leveraging Ottawa Tourism’s established digital audiences — over 320,000 engaged social followers and 650,000+ monthly website views.

By partnering with Ottawa Tourism’s marketing team, members can grow their reach, share their stories with engaged audiences and contribute to a unified, vibrant image of the city — ensuring Ottawa stands out as one of Canada’s most visited and valued urban destinations.

Ottawa Tourism’s #MyOttawa / #MonOttawa hashtag unites members, residents and visitors under a shared destination story — helping your business connect with audiences locally and globally.

Ottawa Tourism works on strategies to enhance the city’s appeal as a travel destination, aiming to deliver outstanding experiences that turn visitors into enthusiastic ambassadors. Destination Development initiatives include gathering feedback from visitors, funding new and innovative tourism projects (with the Destination Development Fund, among others) and various other projects to make Ottawa a more vibrant, sustainable, accessible place. Ottawa Tourism also values input from industry experts and forges strategic partnerships to pilot new initiatives or advocate for policy improvements. Ultimately, these efforts strive to position Ottawa as Canada’s top destination by addressing challenges and seizing new tourism opportunities.

Ottawa Tourism provides learning and professional development opportunities to members. Ottawa Tourism brings the industry together at networking events designed to inspire members and foster collaboration and synergies across the destination.

Ottawa Tourism is also committed to strengthening our destination through programs such as those outlined below. 

The Capacity Building Programs are designed to support members in building resilience and futureproofing their businesses by bolstering capacity through training programs targeting sustainability, accessibility and reconciliation in action. 

The Shine On Program is an interactive tourism learning tool that covers customer service best practices and what to see and do in the destination. The Program bolsters excellence in frontline customer service through the Shine On Academy and Shine On Awards.