Campaign - Canada Day

Welcome to Canada in one city

What makes Ottawa, Ottawa? Understanding what defines us and being able to talk about it with confidence helps enhance our reputation as a world-class city.

On this page, you’ll find all the tools you’ll need to understand our Place DNA™ and how to leverage our brand themes. Our hope is that we all share stories that prove our underlying message - that we are Canada in one city, a place that welcomes you with open arms.

Read the DNA

Tools to embrace Canada in one city with open arms

Audience profiles, checklists, guidelines, and assets to get results.

Four themes to remember

Ottawa’s themes reflect our identity and should be at the heart of our stories. Pick one or a combination to help guide your communications and contribute to our city-wide story.

Canada in one city Four themes

Connect with Canada

Ottawa is where you can experience and connect with the essence of Canada: the people, streets, culture and history all tell the story of Canadian values.

Consider:

  • How does your organization embody Canadian values? Example: Our doors are open to everyone.
  • What aspects of your organization are uniquely Canadian? Example: We don’t just like winter; we love it! This season we’re serving up comfort food from across the world, reflecting our diverse team of chefs.

Joie de Vivre

Ottawans love to enjoy life. We take pleasure in the city’s beauty, enjoy vibrant events and distinct seasons. We make time to explore nature and have meals with friends.

Consider:

  • What are the best things to do in Ottawa during all four seasons? Example: Fall is our favourite time to explore the city’s trails. This one is just 20 minutes from our office!
  • How can you showcase the joy of living in Ottawa? Example: Share a short video clip or Reel that captures a day-in-the-life of an Ottawa local.

Canada’s Village

At its core, Ottawa is a village: a place with a familiar kind of comfort, friendliness and accessibility, but on a city scale.

Consider:

  • What are some community-focused activities your organization can communicate in your storytelling? Example: Where do we get our energy? Local produce, of course! You’ll see us at the Ottawa Farmers’ Markets every week chatting to our community and stocking up on the freshest ingredients.
  • Tell the story of your neighbourhood and what makes it vibrant. Example: With its mix of boutiques and great food, we love calling Glebe home. Pop your favourite Glebe business below and share the love.

Ottawa’s Legacy

Ottawa has an enduring legacy: as the capital of Canada, it’s a city that has long been home to changemakers and pioneers. The vision of these leaders continues to shape the fabric of Canada.

Consider:

  • How is the future being shaped by Ottawans today? Example: Share a story of a recent graduate and their future plans for living and working in Ottawa.
  • What role has your organization had in shaping Ottawa’s past? Example: Share historical photos that illustrate how you’ve contributed to Ottawa’s story over the years.

This project is a collaboration between:

City of Ottawa
Ottawa Tourism

General inquiries: 1-833-864-7839
info@ottawatourism.ca

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