Campaign - Canada Day

Welcome to Canada in one city

What makes Ottawa, Ottawa? Understanding what defines us and being able to talk about it with confidence helps enhance our reputation as a world-class city.

On this page, you’ll find all the tools you’ll need to understand our Place DNA™ and how to leverage our brand themes. Our hope is that we all share stories that prove our underlying message - that we are Canada in one city, a place that welcomes you with open arms.

Tools to embrace Canada in one city with open arms

Audience profiles, checklists, guidelines, and assets to get results.

Major's Hill Park, view of Parliament, fall
Talking to visitors
Know who they are and how to welcome them.
Talking to citizens
Inspire local pride and stronger connections.
Byward Market, Maple, Winter
Talking to businesses
Learn what they need to thrive in Ottawa.
Canadian Tulip Festival
Talking to students
Understand their desires and what speaks to them.
Panoramic view of downtown Ottawa with Parliament Hill, Fairmont Château Laurier and Government Conference Centre
Ottawa's brand at a glance - download a quick summary and toolkit.
Tulips, Major's Hill Park, Parliament
Best practice checklist
Get more out of your marketing efforts.
ByWard Market shopping
Equity and inclusion
Is your content inclusive? Check the list.
Ottawa Tourism logo - radiant O
Brand guidelines
Fonts, colours, logos and more to align our efforts.
Canadian Museum of History
Media library
Use our photos and videos on your digital platforms.

Four themes to remember

Ottawa’s themes reflect our identity and should be at the heart of our stories. Pick one or a combination to help guide your communications and contribute to our city-wide story.

Connect with Canada

Ottawa is where you can experience and connect with the essence of Canada: the people, streets, culture and history all tell the story of Canadian values.

Joie de Vivre

Ottawans love to enjoy life. We take pleasure in the city’s beauty, enjoy vibrant events and distinct seasons. We make time to explore nature and have meals with friends.

Canada’s Village

At its core, Ottawa is a village: a place with a familiar kind of comfort, friendliness and accessibility, but on a city scale.

Ottawa’s Legacy

Ottawa has an enduring legacy: as the capital of Canada, it’s a city that has long been home to changemakers and pioneers. The vision of these leaders continues to shape the fabric of Canada.

This project is a collaboration between:

Stay up to date

Stay up to date on upcoming events and ideas to plan your next trip to Ottawa with friends, family or on your own by signing up for the Ottawa Tourism Newsletter.