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Aerial, Parliament, Ottawa River

Media release: Hybrid City Alliance adds 8 new members

Worldwide coalition of destinations working to organize safe in-person and virtual meetings

OTTAWA, March 24, 2021—Eight cities—Antwerp, Cannes, Durban, Edmonton, Lausanne-Montreux, Seoul, Sydney, and Zurich—have joined Ottawa, The Hague, Geneva, and Prague in the Hybrid City Alliance. Launched in December 2020, the Hybrid City Alliance brings together like-minded destinations to offer international meeting planners a simple, streamlined, and transparent approach to engaging with multiple locations for hybrid and multi-city events.

“Ottawa Tourism is proud to be a founding member of the Hybrid City Alliance and to contribute to the safe resumption of in-person meetings around the world,” says Michael Crockatt, President and CEO of Ottawa Tourism. “The Alliance is founded on the principles of inclusiveness, collaboration and competence as the member cities encourage, promote, and facilitate the delivery of hybrid and multi-city events. With a dozen cities participating from across the globe, we can offer seamless options for meeting planners.”

Ottawa Tourism has gathered info for meeting planners looking to organize hybrid events (a mix of in-person and virtual content).

Over the past few months, the Alliance has conducted a series of focus groups and discussions with a range of industry stakeholders (including event platforms and AV suppliers) to ensure it offers maximum value to buyers from around the world. Output from these discussions will include a white paper due for release in the coming weeks.

Above all else, the combined knowledge and experience of the member cities removes barriers, offers solutions and inspires the creation of unparalleled delegate experiences. This leaves a lasting legacy in each city, while simplifying the role of the meeting planner, who is able to benefit from the shared knowledge of the members as well as their willingness to work together on a huge range of events.

The Hybrid City Alliance has partnered with the International Congress and Convention Association (ICCA) and will support ICCA’s North American Summit on March 30, 2021. This partnership will see the Alliance share case studies of recent hybrid events, assist in facilitating workshops, and demonstrate the Alliance members’ position as thought leaders and experts on the subject of hybrid events.

About Ottawa Tourism

Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with its members and partners, welcoming leisure travellers, business travellers, group tours, and conventions to Ottawa and Canada’s Capital Region. Its goal is to support the local tourism economy, fueled by an estimated 11 million visitors annually in recent years and with $3 billion in typical economic output for Ottawa, generating community wealth through tourism. Ottawa Tourism’s vision is to offer the complete capital experience, tell the story of Canada, and get people talking.

For more information, please contact:

Jantine Van Kregten
Director of Communications, Ottawa Tourism
press@ottawatourism.ca

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