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Media release: Ottawa Tourism looks for input into new Destination Master Plan

Residents encouraged to participate in building a 10-year plan

OTTAWA, December 15, 2021—Ottawa Tourism has engaged Resonance Consultancy to develop a 10-year Destination Master Plan and area residents are encouraged to share their input on the tourism landscape. A survey is available in English and in French looking for feedback on Ottawa’s strengths and weaknesses, and asking for people to prioritize key issues for the tourism sector.

“Tourism is a shared community asset and recognizing its importance is key to building a stronger city. The time is right to bring together stakeholders beyond a narrowly-defined tourism family,” says Michael Crockatt, President and CEO of Ottawa Tourism. “The assets that make Ottawa a great place to visit or host meetings and events are also what makes Ottawa great for the people who live here; it’s all interconnected and we all have a role to play to create a thriving, sustainable industry that benefits the entire community.”

The plan will:

  • define the tourism vision for Ottawa over the next decade;
  • present strategic directions, priority areas and action items to create long-term community prosperity for Ottawa through tourism; and
  • serve as the collective tourism roadmap to ensure the long-term sustainability of the destination and grow Ottawa’s competitive position as a national and international destination of choice.

Building on other Ottawa Tourism projects—including its Economic Impact Study and Place DNATM work in 2019; as well as Ottawa Tourism’s new 5-year strategic plan, which Resonance is currently developing—Resonance will synthesize the results of the survey of residents, benchmark Ottawa’s assets, compare Ottawa to a competitive set of destinations, track Ottawa’s progress across key trends, interview key stakeholders, and ultimately develop the Destination Master Plan by mid-2022. They will be guided in their work by a steering committee of public and private stakeholders.

About Resonance

Resonance is a leading global advisor on placemaking, branding and marketing for the world’s best cities, districts, developments, and destinations.

About Ottawa Tourism

Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with its members and partners, welcoming leisure travellers, business travellers, group tours, and conventions to Ottawa and Canada’s Capital Region. Its goal is to support the local tourism economy, fueled by an estimated 11 million visitors annually in recent years and with $3 billion in typical economic output for Ottawa, generating community wealth through tourism. Ottawa Tourism’s vision is to offer the complete capital experience, tell the story of Canada, and get people talking.

For more information, please contact:

Ottawa Tourism
Jantine Van Kregten

Director of Communications, Ottawa Tourism
press@ottawatourism.ca

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