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Media release: Ottawa Tourism commemorates Tourism Week in Canada

Urges support of local businesses through #MyOttawa Local’s Guide and Bookmark Ottawa campaign

OTTAWA, May 25, 2021—As Tourism Week in Canada is observed May 23-30, 2021, Ottawa Tourism releases today the top picks for its #MyOttawa Local’s Guide. The guide, which will be developed through summer 2021, shares top picks in 22 categories—from ice cream to museums, and from family activities to craft beer—curated from more than 10,000 nominations and votes by Ottawans earlier this year.

Also today, Ottawa Tourism launches its Bookmark Ottawa campaign, targeting audiences within driving distance of Ottawa to keep the city top of mind for planning future getaways. People are encouraged to research their options and “bookmark” their Ottawa trip for later, complete with a chance to win a trip.

Meanwhile, the Shaw Centre and Westin Ottawa are both lighting up in green each night until May 30 to commemorate Tourism Week.

Following the lead of Destination Canada and the Tourism Industry Association of Canada (TIAC) with their call for people to take the Tourism Pledge to travel in Canada in 2021, Ottawa Tourism likewise urges local citizens to support local businesses and—most importantly—to invite their friends and family to visit Ottawa later this year.

If each household in Ottawa were to invite just two friends to visit the region for a long weekend—three nights—sometime in 2021, that would inject more than half a billion dollars’ worth of spending into the local economy and would support the equivalent of 1,500 full-time jobs.

“Even during lockdowns, we have been hard at work developing compelling reasons for Canadians to choose Ottawa as their vacation destination when restrictions lift,” says Michael Crockatt, the President and CEO of Ottawa Tourism. “Our member businesses have refined their offerings and created new attractions, all while paying strict attention to all relevant safety protocols to keep the community, their staff, and their visitors safe.”

Some of the reasons to invite visitors, or for Ottawans to get out and explore their city, in 2021 are below.

  • Room Service Concert Series: An Ottawa Hotel Exclusive will be relaunched once restrictions lift. Stay tuned for dates for this exclusive eight-night music concert and comedy series, curated by RBC Ottawa Bluesfest, that is exclusively available through the in-room television sets at 20 participating hotels.
  • Ottawa Festivals presents up-to-date information on virtual, hybrid, and in-person events.
  • Interzip Rogers, the world’s first interprovincial zipline, debuts in June 2021.
  • Beyond Van Gogh: The Immersive Experience will fill the Aberdeen Pavilion with gorgeous projections of Van Gogh’s best-known works throughout the summer (exact dates TBD).
  • Rembrandt in Amsterdam: Creativity and Competition launches when the National Gallery of Canada reopens, while Queens of Egypt will be on display at the Canadian Museum of History.
  • Catch an Ottawa REDBLACKS football game, Atletico Ottawa soccer match, or Ottawa BlackJacks basketball game.
  • The largest equestrian event in Ontario, the Trillium Championships Show, takes place at Wesley Clover Parks September 1-5, 2021.
  • Enjoy the fall colours in late September through mid-October 2021 in Gatineau Park and throughout the Greenbelt.
  • Get spooked this October at The Sawmill at Lansdowne, as Saunders Farm brings its signature brand of scary Halloween experiences to the Glebe neighbourhood.
  • Enjoy gourmet food and great wine at the Shaw Centre November 19-21, 2021 at the inaugural Crave Food & Wine Festival.
  • In its 2021-2022 season, the National Arts Centre’s English Theatre department launches an unprecedented shared curation model with Montréal-based Black Theatre Workshop, the oldest Black theatre company in Canada.
  • Visit the second edition of the Ottawa Christmas Market in late November and December at Lansdowne.

In addition, members of the provincial tourism industry meet in Ottawa October 26-27, 2021 at the Ontario Tourism Summit, and the Tourism Industry Association of Canada hosts its annual national conference—known as the TIAC Congress—in Ottawa November 30-December 1, 2021.

About Tourism Week

Tourism Week in Canada is a grassroots initiative that brings attention to the economic opportunity available to Canada through travel and tourism and the public policy challenges preventing the sector from capitalizing on those opportunities. Tourism Week in Canada aligns tourism organizations, businesses, and other partners from across the country around a common vision: a tourism sector unencumbered by government policies and recognized for its contribution to the Canadian economy.

About Ottawa Tourism

Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with its members and partners, welcoming leisure travellers, business travellers, group tours, and conventions to Ottawa and Canada’s Capital Region. Its goal is to support the local tourism economy, fueled by an estimated 11 million visitors annually in recent years and with $3 billion in typical economic output for Ottawa, generating community wealth through tourism. Ottawa Tourism’s vision is to offer the complete capital experience, tell the story of Canada, and get people talking.

For more information, please contact:

Jantine Van Kregten
Director of Communications, Ottawa Tourism
press@ottawatourism.ca

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