Key industry players will help chart tourism’s way forward
OTTAWA, June 4, 2021—Ottawa Tourism’s Annual General Meeting, held virtually yesterday afternoon, confirmed the organization’s volunteer Board of Directors for 2021-2022 (see below for names and titles). Representatives from the organization’s more than 400 member businesses tuned in to review the previous year’s accomplishments, which included reacting to the largest crisis in its history, the COVID-19 pandemic.
Despite the challenges, the organization created innovative marketing campaigns to promote local travel, including the popular #MyOttawa Pass; co-founded the Hybrid City Alliance to support international multi-hub meetings; moved forward on wayfinding projects; secured large sporting events for the future; kept its members informed of funding programs, restrictions, and opening protocols; and mounted a multi-pronged advocacy campaign on behalf of its members.
“Ottawa Tourism’s strength comes from an engaged and innovative tourism community and our Board of Directors is a direct reflection of this,” says Michael Crockatt, President and CEO of Ottawa Tourism. “As we move through the next steps of the pandemic, this strong team of board members will share their experience and insight to allow us all to rebuild the local tourism economy.”
“It has never been more important for the industry to speak clearly, consistently, and competently about what Ottawa has to offer visitors,” says Colin Morrison, General Manager of the Ottawa Embassy Hotel and Suites and Chair of the Board of Ottawa Tourism. “The challenges are immense but so is our resolve.”
Ottawa Tourism’s Board of Directors for 2021-2022:
- Colin Morrison, Ottawa Embassy Hotel and Suites, Chair of the Board, Chair of the Travel Trade Committee
- Stéphane Pelletier, Ottawa Marriott, Chair of the Meetings and Conventions Committee
- Chris Pierce, Les Suites Hotel, Ottawa, Chair of the Marketing Committee
- Nyle Kelly, Brookstreet Hotel, Chair of the MAT Management Committee
- Martin Lacelle, representing Tourisme Prescott-Russell, Chair of the Rural Tourism Committee
- John Swettenham, Canadian Museum of Nature, Past Chair
- Cindy VanBuskirk, City of Ottawa
- Steve Ball, Ottawa Gatineau Hotel Association
- Joel Tkach, Ottawa International Airport Authority
- Nina Kressler, Shaw Centre
- Sofia Santiso-Borsten, Zak’s Diner
- Marc Forgette, Makatew Workshops
- Jasna Jennings, ByWard Market BIA
- Anthony Leblanc, Ottawa Senators
- Denise Siele, National Gallery of Canada
- Stefanie Siska, C’est Bon Cooking
- Steve Wilson, Escape Manor
Ottawa sees visitor spending of $2.2 billion in a typical year but due to the COVID-19 pandemic, Ottawa Tourism estimates a loss of $1.4 billion of that spend in 2020 and predicts a further loss of another $1.4 billion in 2021, with effects expected to continue for years to come. And yet, if each household in Ottawa were to invite two friends or family members for a three-night stay in the city sometime in 2021, that would inject more than half a billion dollars of visitor spending into the local economy and support the equivalent of 1,500 full-time jobs.
About Ottawa Tourism
Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with its members and partners, welcoming leisure travellers, business travellers, group tours, and conventions to Ottawa and Canada’s Capital Region. Its goal is to support the local tourism economy, fueled by an estimated 11 million visitors annually in recent years and with $3 billion in typical economic output for Ottawa, generating community wealth through tourism. Ottawa Tourism’s vision is to offer the complete capital experience, tell the story of Canada, and get people talking.
For more information, please contact:
Jantine Van Kregten
Director of Communications, Ottawa Tourism