#MyOttawa Pass

Media release: Ottawa Tourism Launches Free Resident Savings Passport

#MyOttawa Pass helps kickstart tourism in Canada’s capital

OTTAWA, June 24, 2020 - Ottawa Tourism is pleased to launch today the #MyOttawa Pass, a key initiative in promoting local tourism in Canada’s Capital to restart the visitor economy after the devastating economic impacts of COVID-19. The free savings passport features discounts and offers from more than 60 local businesses and is designed to encourage residents to support Ottawa businesses and stimulate “hyperlocal” tourism in Canada’s capital.

The pass is managed by Bandwango, a leading digital visitor passport creation company, and is free to download at www.ottawatourism.ca/myottawa-pass with offers valid through July 31, 2020. The redemption process is easy and hands-free using smartphone technology to ensure contact-less interactions with participating businesses, an important consideration as physical distancing and health and safety protocols continue to remain crucial in this reopening phase.

“With the #MyOttawa Pass, Ottawa Tourism is switching gears and focusing on Ottawans as the first ones to help get Ottawa’s tourism industry back on its feet. We are promoting the #MyOttawa Pass as a way to rediscover our city and start spending money again at local tourism businesses, particularly at a time when, for them, every dollar counts,” says Michael Crockatt, Ottawa Tourism’s President and CEO. “Tourism was, after healthcare, the industry first hit, hardest hit, and the industry which could take the longest to recover, but initiatives like this will play an important role in that recovery.”

“As Ottawa’s economy reopens, it is more important than ever for our residents to spend their dollars locally,” said Ottawa Mayor Jim Watson. “After months spent at home, we hope the #MyOttawa Pass will give residents the incentive they need to rediscover their city and the surrounding countryside, all while supporting local businesses and treating themselves to the many great experiences Ottawa has to offer.”

Some deals currently available through the pass include:

More deals from businesses that will be available once they reopen include:

In an average year, Ottawa sees visitor spending of $2.2 billion annually but due to the COVID-19 pandemic, Ottawa Tourism estimates a loss of more than $1.4 billion of that spend for 2020, with effects expected to continue for years to come. Businesses in Ottawa have been hard-hit as a result of the closures and restrictions enforced to stabilize the ongoing health crisis, but they have also shown their creativity and resilience to continue operation and support their community during this time. Ottawa Tourism has compiled examples at our webpage about Ottawa’s resilient tourism community. Ottawa Tourism has also brought back our weekly web post and emailer, What’s Happening in the Ottawa Area, which is a helpful resource for anyone looking to find out about special events and attractions that are currently open in Ottawa. This information is available on our website (where residents will soon be able to sign-up to receive the information in e-mail form), shared on Twitter, and sent to our membership.

About Ottawa Tourism

Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with its members and partners, welcoming leisure travellers, business travellers, group tours, and conventions to Ottawa and Canada’s Capital Region. Its goal is to support the local tourism economy, fueled by an estimated 11 million visitors annually in recent years and with $3 billion in typical economic output for Ottawa, generating community wealth through tourism. Ottawa Tourism’s vision is to offer the complete capital experience, tell the story of Canada, and get people talking.

For more information, please contact:

Julia Thomson
Corporate Communications Specialist, Ottawa Tourism
press@ottawatourism.ca

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