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Panoramic view of downtown Ottawa with Parliament Hill, Fairmont Château Laurier and Government Conference Centre

Media release: Ottawa Tourism receives prestigious destination marketing designation

Destinations International recognizes commitment to excellence

OTTAWA, August 25, 2021—Ottawa Tourism has been awarded the Destination Marketing Accreditation Program (DMAP) seal by Destinations International in recognition of the organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.

Ottawa Tourism was awarded Accreditation with Distinction, the highest possible recognition for a destination organization. “With Distinction” indicates that Ottawa Tourism far exceeded the minimum requirements for accreditation and that the independent DMAP Board found no opportunities for the organization to improve its responses to the required standards.

“We are pleased to have Ottawa Tourism join our distinguished group of professionals,” says Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations and I look forward to welcoming them to the DMAP community.”

“By achieving DMAP accreditation, Ottawa Tourism has demonstrated that we consistently follow best practices, with sound policies and procedures that not only raise our organizational credibility in the industry, but also earn the trust and confidence of our stakeholders,” says Michael Crockatt, President and CEO of Ottawa Tourism. “With the challenges and uncertainty brought about by the pandemic, my colleagues and I are dedicated to building our recovery in the most professional way possible.”

The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development, and research. Ottawa Tourism joins the ranks of more than 200 destination organizations who have obtained DMAP recognition.

About Destinations International

Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association: exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential.

About Ottawa Tourism

Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with its members and partners, welcoming leisure travellers, business travellers, group tours, and conventions to Ottawa and Canada’s Capital Region. Its goal is to support the local tourism economy, fueled by an estimated 11 million visitors annually in recent years and with $3 billion in typical economic output for Ottawa, generating community wealth through tourism. Ottawa Tourism’s vision is to offer the complete capital experience, tell the story of Canada, and get people talking.

For more information, please contact:

Jantine Van Kregten
Director of Communications, Ottawa Tourism
press@ottawatourism.ca

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