Major's Hill Park, view of Parliament, Cycling

Destination Development initiatives

Ottawa Tourism’s Destination Development team is currently providing leadership on the following regional destination development initiatives. Ottawa Tourism also collaborates with partners on a number of other destination and product development initiatives which are not included in the list below.


Ottawa Tourism is collaborating with a team of representatives from the City of Ottawa, the National Capital Commission, and Tourisme Outaouais to develop a unique pedestrian wayfinding and signage system for Ottawa. We are currently in the detailed design phase of this project and are working with leading global experts Steer and Jedco–the award-winning team behind some of the best-practice examples of city wayfinding signage worldwide. This detailed design phase has been supported by a foundation of research and consultation which was conducted as part of earlier phases of this project.

Indigenous Tourism

Ottawa is situated on the ancestral territory of the Algonquin Anishinaabe Nation, and has been a gathering place for Indigenous Peoples for millennia. Today, Ottawa is the place where Canadians from coast to coast to coast gather to celebrate their shared heritage.

Ottawa Tourism continues to work with our regional Indigenous communities and tourism businesses to help grow authentic Indigenous tourism experiences in our region. Recently, Ottawa Tourism and project partners Algonquin College were pleased to develop and deliver the Indigenous Tourism Entrepreneurship Training.

Ottawa Tourism is also a member of the Indigenous Tourism Association of Canada (ITAC) and the Indigenous Tourism Leaders Collaborative of the Americas.

Rural Tourism

The Ottawa region is blessed with an abundance of natural and agricultural landscapes – many of which can be found within a short drive from the downtown core.

Comprising 80% of the city’s total area (the largest of any major urban city in Canada), Ottawa’s countryside contributes to the unique fabric of our destination. Given the right development opportunities, these rural experiences have the potential to act as significant tourism drivers for Ottawa. 

Ottawa Tourism recognizes the importance of leveraging our unique rural assets to create compelling, memorable visitor experiences. We are involved in a variety of rural activities and initiatives to lift the profile and appeal of Ottawa’s countryside.

For more information on any of Ottawa Tourism’s current destination development initiatives, please contact Ottawa Tourism’s Destination Development team.

Stay up to date

Stay up to date on upcoming events and ideas to plan your next trip to Ottawa with friends, family or on your own by signing up for the Ottawa Tourism Newsletter.