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Media release: Ottawa Tourism launches #Invite2 campaign encouraging residents to help rebuild the local visitor economy

Plenty of reasons for friends and relatives to visit Ottawa in 2021

OTTAWA, July 14, 2021—Ottawa Tourism today launched its #Invite2 campaign, encouraging local residents to #Invite2 colleagues, neighbours, besties, family members, or friends to safely join in the many activities in and around the region and—in turn—reinvigorate the Ottawa economy and reignite fun!

#Invite2 assets—including images, videos, and an infographic—are available for download.

“We’ve done the math,” says Michael Crockatt, President and CEO of Ottawa Tourism, “and if each household in Ottawa invites two people for a three-night stay in Ottawa sometime in 2021, that would inject more than half a billion dollars of visitor spending into our local economy and support the equivalent of 1,500 full-time jobs.”

With a massive array of leisure activities, shopping and dining destinations, farmers’ markets, cultural attractions, and special ticketed events and attractions, there is something to appeal to every taste and Ottawa Tourism has all the information curated a click away at ottawatourism.ca/invite2. There’s even a chance for locals to win a two-night stay at an Ottawa hotel for up to 4 people and $200 CAD spending money per person for the winner and their guests.

And if people do book at least a two-night stay in Ottawa via https://ottawatourism.ca/en/visitus before October 9, 2021, they will have access to the Ottawa Experience Pass worth up to $200 with which they can redeem four separate coupons worth up to $50 each for attractions, tours, restaurants, and museums.

#Invite2 will highlight returning favourites such as boat and bike tours, national and local museums, vibrant neighbourhoods, rural hidden gems, and cycling and paddling options but will also highlight some of these new attractions over the coming months:

  • The world’s first interprovincial zipline: Interzip Rogers sends visitors soaring from Ottawa to Gatineau on twinned ziplines 1,400 feet (425 metres) long and 120 feet (37 metres) high. Situated on Zibi properties on either side of the Ottawa River, the zipline offers spectacular views of the Ottawa and Gatineau skylines.
  • An innovative live outdoor theatre performance called C-O-N-T-A-C-T comes to Lansdowne Park in the Glebe neighbourhood July 22-September 5, 2021. The audience downloads an app and wears headphones to hear the inner thoughts of the live actors, who move through the neighbourhood without speaking during the performance.
  • Beyond Van Gogh: The Immersive Experience offers an intimate experience of the Dutch painter’s works inside the gorgeous Aberdeen Pavilion at Lansdowne between July 23 and September 16, 2021.
  • Ten nights of fireworks mixed with musical accompaniment are offered between August 7 and 21, 2021 at the Casino Lac-Leamy Sound of Light show located outside the Canadian Museum of History. It’s their 25th anniversary this year!
  • The Chef’s Table pairs local and guest chefs with Chef Kenton Leier of 1 Elgin at the National Arts Centre while the Festival of Small Halls programs live music, played on a boat moored in the Rideau Canal, for unforgettable evenings on weekends between August 13-14 and September 17-18, 2021.
  • The ByWard Market launched the York Street Farmers’ Market, a new farmers-only market each Saturday until October 9, 2021; and the Parkdale Market debuted a Night Market each Wednesday from 4:00 to 8:00pm.
  • Summer 2021 sees the opening of Pangishimo Park, a new space located on Chaudière Island behind the Canadian War Museum, along the Ottawa River. Meaning “sunset” in Algonquin, the park was developed in close collaboration with Algonquin partners.
  • August 28, 2021 marks the 50th anniversary of the “We Demand” protest on Parliament Hill, the first of its kind in Canada for gay rights. The event is commemorated with a mural on the corner of Bank and Gilmour Streets in downtown Ottawa and will be recognized during Ottawa’s Capital Pride festival in August (August 22-29, 2021).
  • The largest equestrian event in Ontario, the Trillium Championships Show, takes place at Wesley Clover Parks September 1-5, 2021.
  • Things get spooky this October at The Sawmill at Lansdowne, as Saunders Farm brings its signature brand of scary experiences to the Glebe neighbourhood. Wander through the creepy remnants of a logging operation and meet scary characters along the way (postponed from 2020).
  • Crave Food & Wine Festival brings gourmet food and great wine to the Shaw Centre November 19-21, 2021.
  • Ottawa’s first European-style Christmas Market returns for its second season at Lansdowne, Friday nights through Sundays between November 26 and December 19, 2021, as well as Monday to Wednesday, December 20-22, 2021.
  • And so much more!

About Ottawa Tourism

Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with its members and partners, welcoming leisure travellers, business travellers, group tours, and conventions to Ottawa and Canada’s Capital Region. Its goal is to support the local tourism economy, fueled by an estimated 11 million visitors annually in recent years and with $3 billion in typical economic output for Ottawa, generating community wealth through tourism. Ottawa Tourism’s vision is to offer the complete capital experience, tell the story of Canada, and get people talking.

For more information, please contact:

Jantine Van Kregten
Director of Communications, Ottawa Tourism
press@ottawatourism.ca

Karen Wood
Knock on Wood Communications + Events
613-864-9568
karen@kowpr.com

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