Ottawa sign Sparks

Ottawa Tourism’s brand story

As Ottawa continues to evolve as a vibrant, welcoming and diverse tourism destination, so does its identity. Following an extensive, multi-year destination audit, Ottawa Tourism’s brand has been refreshed in 2021 to better represent the city’s strong, distinctive but also flexible personality.

In the past, our brand focused on the fact that Ottawa is Canada’s capital. And although we’re proud of this unique characteristic, there is more to our story. The current brand better reflects Ottawa’s identity as a confident, playful, welcoming and easygoing destination.

The diversity of experiences visitors can expect in Ottawa is represented by a family of radiant O symbols, vibrant colours, and approachable typography—all meant to encapsulate our spirit and welcome leisure, trade and business visitors with open arms.

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